Is it right for you?
Who it’s for
Marketers, content writers and anyone who plans campaigns or posts for a brand.
Before you start
Unit 1 of Practical AI for Work (Foundations), which is free, and a membership.
What you’ll be able to show
- Write a three-step prompt that plans a one-week campaign from brief to measurement.
Every lesson, in order.
Each one has a short video with captions, quick checks and practice on a live AI.
6 lessons · 60 minutes · 2 units
Unit 1: Marketing foundations
Brief, write and adapt content in your own voice.
- Brief first, write second10 minWrite a short creative brief that gives the AI your audience, goal and offer before it drafts anything. Terms: creative brief.
- Teach the AI your brand voice10 minWrite a prompt that uses your own samples to make AI copy sound like your brand. Terms: brand voice.
- One idea, many channels10 minWrite a prompt that repurposes one idea into several channel-specific pieces. Terms: repurposing.
Unit 2: Marketing in practice
Test, measure and run a small campaign.
- Headlines and subject lines worth testing10 minWrite a prompt that produces varied headline options, each with a reason you can test. Terms: hypothesis.
- Read your results without fooling yourself11 minWrite a prompt that analyses your own campaign numbers and separates what they show from guesses.
- Project: a one-week campaign planProject9 minWrite a three-step prompt that plans a one-week campaign from brief to measurement.
Your certificate.
AI for Marketing & Content is a certificate of completion with your name, a date and a number, and a public link anyone can use to check that it is genuine. You earn it when every lesson, including the project, is done. It is not accredited.
Price and access.
This track is part of membership.
- Monthly$38.95every 4 weeks
- Quarterly$94.85every 12 weeks
For every unit, track and certificate. 30-day refund.
Questions about this track.
How long does the AI Marketing & Content track take?
6 lessons of about ten minutes each, 1 hour of lessons in all. You go at your own pace, on a phone or a laptop.
What do I need before I start?
Unit 1 of Practical AI for Work (Foundations), which is free, and a membership.
What does it cost?
This track is part of membership. Membership is $38.95 every 4 weeks or $94.85 every 12 weeks, for every unit, track and certificate. 30-day refund.
Is the certificate accredited?
No. AI for Marketing & Content is a certificate of completion with your name, a date and a number, and a public link anyone can use to check that it is genuine. You earn it when every lesson, including the project, is done. It is not accredited.
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