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Level 2: Field track · General business

AI for small business: a practical course for owners

Run marketing, admin and customer service for a small business with AI.

Overview

Is it right for you?

Who it’s for

Owners and staff of small businesses who handle marketing, customers and admin themselves.

Before you start

Unit 1 of Practical AI for Work (Foundations), which is free, and a membership.

What you’ll be able to show

  • Write a one-page AI plan in three numbered steps for a real or imagined small business.
Curriculum

Every lesson, in order.

Each one has a short video with captions, quick checks and practice on a live AI.

6 lessons · 59 minutes · 2 units

  1. 1Voice, customers and marketing
  2. 2Run the business

Unit 1: Voice, customers and marketing

Write your voice sheet, reply to customers and plan marketing from one offer.

  1. Your business voice sheet10 minWrite a one-paragraph voice sheet that makes AI sound like your business every time.
  2. Customer replies and review responses10 minWrite a prompt that drafts a reply to a customer message in your voice and flags what needs your decision. Terms: decision flag.
  3. A week of marketing from one offer10 minPlan a week of posts, one email and one sign from a single offer with one prompt.

Unit 2: Run the business

Turn routines into checklists, check your numbers and write your AI plan.

  1. Turn messy routines into checklists10 minTurn a routine you do from memory into a written checklist that someone else could follow.
  2. Check your numbers with AI, carefully10 minWrite a prompt that asks AI to summarise a small sales table and show its working so you can verify it.
  3. Project: your AI plan for the businessProject9 minWrite a one-page AI plan in three numbered steps for a real or imagined small business.

Your certificate.

AI for Small Business is a certificate of completion with your name, a date and a number, and a public link anyone can use to check that it is genuine. You earn it when every lesson, including the project, is done. It is not accredited.

Price and access.

This track is part of membership.

  • Monthly$38.95every 4 weeks
  • Quarterly$94.85every 12 weeks

For every unit, track and certificate. 30-day refund.

Questions about this track.

How long does the AI for Small Business track take?

6 lessons of about ten minutes each, 0.5 hours of lessons in all. You go at your own pace, on a phone or a laptop.

What do I need before I start?

Unit 1 of Practical AI for Work (Foundations), which is free, and a membership.

What does it cost?

This track is part of membership. Membership is $38.95 every 4 weeks or $94.85 every 12 weeks, for every unit, track and certificate. 30-day refund.

Is the certificate accredited?

No. AI for Small Business is a certificate of completion with your name, a date and a number, and a public link anyone can use to check that it is genuine. You earn it when every lesson, including the project, is done. It is not accredited.

Keep exploring.

Then a capstone for your role

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    Lead safe, measurable AI adoption in your team.

    4 lessons · 30 min

  • Business owner

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    Redesign one core process of your business around AI and measure it.

    4 lessons · 30 min

  • Freelance

    AI Freelancer

    Package an AI service, find clients and deliver it professionally.

    4 lessons · 30 min

  • Career change

    AI Career Switcher

    Build a portfolio and a plan to move into an AI-heavy role.

    4 lessons · 30 min

Other field tracks

Your first lesson takes ten minutes.

Start Unit 1 free

Unit 1 is free. No card needed.