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Level 2: Field track · Sales

AI for sales: a practical course for salespeople

Research accounts, personalise outreach and prepare calls with AI.

Overview

Is it right for you?

Who it’s for

Salespeople, account managers and founders who do their own outreach.

Before you start

Unit 1 of Practical AI for Work (Foundations), which is free, and a membership.

What you’ll be able to show

  • Write a three-step prompt that builds research, a first email and a follow-up with an opt-out.
Curriculum

Every lesson, in order.

Each one has a short video with captions, quick checks and practice on a live AI.

6 lessons · 60 minutes · 2 units

  1. 1Outreach foundations
  2. 2Sales in practice

Unit 1: Outreach foundations

Research accounts and write honest, personal outreach.

  1. Research an account in ten minutes10 minWrite a prompt that turns public information you paste in into a short, checked account brief.
  2. Outreach etiquette, consent and opt-outs11 minChoose which contacts you may email and write a message that is honest and easy to decline. Terms: opt-out.
  3. Personalise without pretending10 minWrite a prompt that creates an opening line based on a real, relevant fact you supply.

Unit 2: Sales in practice

Follow up, prepare calls and run a respectful sequence.

  1. Follow-ups and honest objection replies10 minWrite a prompt that drafts a short follow-up and replies to an objection without pressure.
  2. Prepare a discovery call10 minWrite a prompt that creates a call plan with open questions based on your account research. Terms: discovery call.
  3. Project: a respectful outreach sequenceProject9 minWrite a three-step prompt that builds research, a first email and a follow-up with an opt-out.

Your certificate.

AI for Sales & Outreach is a certificate of completion with your name, a date and a number, and a public link anyone can use to check that it is genuine. You earn it when every lesson, including the project, is done. It is not accredited.

Price and access.

This track is part of membership.

  • Monthly$38.95every 4 weeks
  • Quarterly$94.85every 12 weeks

For every unit, track and certificate. 30-day refund.

Questions about this track.

How long does the AI Sales & Outreach track take?

6 lessons of about ten minutes each, 1 hour of lessons in all. You go at your own pace, on a phone or a laptop.

What do I need before I start?

Unit 1 of Practical AI for Work (Foundations), which is free, and a membership.

What does it cost?

This track is part of membership. Membership is $38.95 every 4 weeks or $94.85 every 12 weeks, for every unit, track and certificate. 30-day refund.

Is the certificate accredited?

No. AI for Sales & Outreach is a certificate of completion with your name, a date and a number, and a public link anyone can use to check that it is genuine. You earn it when every lesson, including the project, is done. It is not accredited.

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Other field tracks

Your first lesson takes ten minutes.

Start Unit 1 free

Unit 1 is free. No card needed.